How To Boost Your TikTok Game

TikTok can be utilised to build up your online presence and showcase your personality. Although it may seem like a difficult task to build up a following or even just gain views and likes, it is relatively simple to do.

So, how can you actually do it? In this blog, we will go over just that!

Need-To-Knows

Prior to downloading TikTok, there are some things you need to know about. TikTok isn’t about pushing a product in every video. It isn’t about seriousness. TikTok is best utilised as a personality showcase, with a laid back and fun approach. It can be useful for getting your products and services out there, but shouldn’t be used as the main way of generating sales.

On this specific social media platform, funny and/or relatable videos do well the majority of the time, and despite it not being the best tool for sales alone, it is incredible for establishing a name and reputation.

Selecting Your Audience

Knowing who you want your content to reach is key to succeeding in TikTok marketing. Whether it is young adults who want entertainment or potential clients, it is imperative that you set a goal before creating your content.

Age, gender, location; all factors need to be decided upon to maximise your content and your time.

Catering To Your Audience

When you decide upon the details of who you’re going to cater your content towards, you must also know how.

More often than not, posts do not do exceedingly well on the first try. It is completely normal to take some time to find the perfect type of content that garners the most engagement from viewers.

However, social media isn’t just dependent on your content. It is also how you put that content out into the algorithm. Using key trending words in your captions as well as hashtags helps reach the type of viewers that you want to engage.

Your Content

Although engagement is key on TikTok, creating good content that stands out from the crowd is important, too. This is where the majority of content creators and social media managers struggle.

Let’s go through some of the ways to build a good content foundation.

A Hook

Whether it is a visual, textual, or aural hook, you need one. Without interest, no one will continue watching. You and I both know the feeling of doom scrolling on TikTok, ignoring all of the content that hasn’t captured your attention within seconds. You have to stand out so that people are gripped.

Trends

It is important to do your research to appeal to as many people as you can. Knowing what is trending is the best way to plan for your content. You can do this in a number of ways; whether it’s keeping up to date with trending audio or taking inspiration from videos that perform well, every social media manager needs to have a strategy when it comes to planning optimal content.

Consistency & Posting Habits

Posting every day is a good way to build up a following and garner more engagement. Even if it is only 100-200 views, that is exposing your content and account to the algorithm. You cannot be discouraged, not every video will be a hit. Don’t be afraid of experimenting with the times you post to see what times your content does the best at. When your brand gets the exposure, and your following increases, ensure you utilise TikTok Studio and your analytics.

TikTok is a very valuable asset for your brand and shouldn’t be overlooked. There are a few key takeaways from this: experiment, be consistent, find your niche and have fun with your content. If you need help with your social media, get in touch with our experts today.